Most importantly, you want them to feel like they have a problem only you can solve.Įxample: Winter is coming. Once consumers recognize a want, they need to gather information to understand how they can fulfill that want, which leads to step two.īut how can you influence consumers at this stage? Since internal stimulus comes from within and includes basic impulses like hunger or a change in lifestyle, focus your sales and marketing efforts on external stimulus.ĭevelop a comprehensive brand campaign to build brand awareness and recognition––you want consumers to know you and trust you. Need recognition, whether prompted internally or externally, results in the same response: a want. The first step of the consumer decision-making process is recognizing the need for a service or product.
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